Pepsi debuted the release of a limited-edition capsule collection with iconic designer, Dapper Dan at NYFW. Partnership generated press and buzz in the marketplace, alongside engaging content that ran across the full breadth of NYFW’s touchpoints. The collaboration celebrated the launch of a Made For Football Watching Collection.
Strategy
Blend luxury streetwear with classic football apparel and innovation in consumer engagement, featuring pieces inspired by Dapper Dan's iconic logo-mania. The collection included a handmade lounger, hoodie, bucket hat, and a custom Pepsi can.
Results
Content promoted on O&O Social + Paid. Live event activation coinciding with NFL season and NYFW
Event + campaign garnered 519 million impressions