BMW partnered with NYFW and prominent talent to create a video series highlighting BMW’s innovative design and technology, reinforcing the brand as a staple for multi-hyphenate lifestyles.
One campaign captured the romance and journey of designer LaQuan Smith, delving into his design process and showcasing the BMW X5M and X7 alongside his fashion sketches. Another supported the launch of the BMW iX, building on the synergy between Christian Cowan and Victor Cruz while aligning with BMW’s vision of intuitive luxury and functionality.
Content featured fashion leaders like Christian Siriano, Halima Aden, and Indya Moore, highlighting the intersection of fashion, culture.