Etihad Airways partnered with Global Fashion Weeks to establish itself as the Official Airline of the Fashion Industry, creating a unique platform for luxury and innovation.
Through initiatives like the Runway to Runway loyalty program, we engaged 6,300+ active members and drove acquisition by offering exclusive industry access. Expanded content with the Model Diaries Series and collaborations with Prabal Gurung and Formula 1, further cementing its cultural relevance.
Global activations, including the opening of the Louvre Abu Dhabi and partnerships with Moda Operandi, enhanced the brand's presence in both travel and high fashion, securing over 2.5 billion press impressions worldwide.
Press Coverage