Drove experience/brand narrative and product direction to deliver a fashion hub integrating multiple consumer/industry access points with clear design language and seamless experience. Custom built in Brandcast.
The audience: The largest case study of users on the current app are elite members of the fashion industry, they are most active in the weeks leading up to New York's show season. They are avid followers of the show schedule and attend at least 5-10 shows per season.
The goal: To make content actionable for both industry followers as well as fashion enthusiasts. Bring to life a designer's new collection before it hits the retail stores by sharing the fashion show experience and creating a loyal consumer and a media-hungry audience. Get users to live-stream the video on demand to their mobile device and discover new designers and their collections.
Project scope: Prototype created in Sketch for NYFW: The Shows.
Product Design: Developed a design-heavy solution to make the technical programming decisions that affect both the product as well as design.
Visual Design: Layouts, color schemes, typography.
User Experience Design: Designing an easy-to-navigate UI that leverages luxurious imagery with a simplistic interface.