Unparalleled in its creative approach, the campaign brought to life a groundbreaking partnership with Jason Wu, Rebecca Minkoff, and Christian Siriano, transforming high fashion into home décor in a one-of-a-kind collaboration.
Notably, this was the only fashion event in NYC to be activated live during the peak of the COVID-19 pandemic. It solidified Lowe's as the #1 brand at Fashion Week with over 1 billion press impressions and 16 million social impressions, and was highlighted in The New York Times’ Top 10 “Year in Pictures,” redefining the intersection of fashion, home design, and accessibility.
Press Coverage
The fashion designer Christian Siriano showed his spring 2021 collection at his Connecticut home. “Even though it was a Covid situation it was one of the best fashion show experiences I’ve had. The intimacy and the relaxed nature of it — you kind of got the feeling that Christian knew most of the people there or had a connection to them, so there wasn’t this facade or air or any one person or group of people being above each other.” — Simbarashe Cha for The New York Times